The headline for this service page
A sentence or two setting up the problem this service solves, in the customer's words rather than the trade's.
An opening paragraph that explains what this service is and why someone in this area needs it. Write for the person searching, not for the search engine — the pages that rank in local trades are the ones that answer the question properly.
What it does for you
First benefit
What the customer actually gets, concretely.
Second benefit
Another outcome, not another feature.
Third benefit
Something a competitor would not claim.
Fourth benefit
Something specific to how you work.
How it works
A paragraph explaining the process. Depth is what earns rankings here — a page that genuinely explains the work outperforms one that repeats the keyword.
A second paragraph. Each string in this array becomes its own paragraph.
What the job involves
What actually happens on site, how long it takes, and what varies. This is the content people are looking for and rarely find.
Common questions
A question customers actually ask
A direct answer. These become FAQPage structured data, so answer the question in the first sentence rather than building up to it.
How much does this cost?
Answer honestly, even if the answer is that it depends and here is what it depends on. A page that dodges the price question loses the visitor.