About the business
The opening line — who this is, and what they have been doing since when.
How we work
Open with the founding: who started this, when, and why. Specifics beat adjectives — a date and a reason land harder than 'passionate' and 'dedicated'.
Then the position. What does this business do differently from the others in the area, and what is it reacting against? A page that takes a side is memorable; a page that says it cares about quality is not.
Then the proof. Years in business, jobs completed, the thing they are known for. Anything checkable is worth more than anything asserted.
Close on what a customer can expect. Who turns up, what happens, how they are treated.